TSE gives Meta 48 hours to explain if Lula and Flávio are treated the same

Lula's coalition accuses Meta of 'algorithmic selectivity' to 'manipulate content delivery' on social media.

TSE gives Meta 48 hours to explain if Lula and Flávio are treated the same

TL;DR

  • TSE minister Marco Aurélio Bellizze has given Meta a 48-hour deadline to prove equal treatment of Lula's and Flávio Bolsonaro's campaign content.
  • Lula's campaign alleges "algorithmic selectivity" by Meta, aiming to manipulate content delivery and silence progressive voices.
  • Accusations include Meta's alleged omission regarding a network of 255 AI-operated Instagram profiles that simulated support for an opposing candidate and attacked Lula.
  • The TSE has ordered Meta to maintain logs, detail restrictive measures, clarify video view counting, justify ad account deactivation, report on the automated network, and explain the application of its recommendation system rules.
  • Meta must provide technical descriptions of how it applied rules to candidates' profiles, specifying if treatment was identical for both second-round candidacies.