Lula's campaign accuses Meta of trying to interfere in elections
The Brazil Pronto Para Mais Coalition has technical reports indicating unequal treatment of candidacies by Meta, with disproportionate engagement and inconsistencies in Lula's metrics.
TL;DR
- Lula's campaign will report Meta to the Superior Electoral Court and the National Data Protection Agency.
- The campaign alleges unequal treatment of candidacies on Meta platforms (Instagram, Facebook), favoring Flávio Bolsonaro.
- Technical reports indicate disproportionate engagement and metric inconsistencies for Lula's candidacy.
- The campaign suspects Meta's actions are an attempt to interfere in the Brazilian electoral process.
- Past incidents include temporary disabling of Lula's Facebook page and ad account restrictions without objective justification.
- Meta has acknowledged technical failures but not clarified their extent or impact.
- Concerns also include selective content moderation, reach disparities, and AI-generated disinformation.