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Oct 20, 2026

Flávio Bolsonaro’s Paulista rally projects unity while exposing campaign divides

Supporters and right-wing leaders portrayed the Paulista gathering as a show of strength for Flávio Bolsonaro’s campaign, while other accounts stressed the event’s confrontational political messaging and the symbols on display.

Flávio Bolsonaro’s “Bloquinho do 22” brought thousands of supporters, prominent right-wing figures and unusually visible security to Avenida Paulista in São Paulo a week before the election runoff.

Right-leaning coverage cast the event chiefly as a disciplined display of popular backing. One account said demonstrators, largely dressed in yellow, filled the avenue and that the gathering had an “extensive and structured security network,” including snipers positioned on nearby buildings as authorities moved through the area. It also highlighted the moving sound truck, which travelled along much of the avenue carrying Bolsonaro alongside figures including Nikolas Ferreira and São Paulo Governor Tarcísio de Freitas.

Other reporting described a carnival-block format built around adapted popular songs, campaign jingles and chants against the Workers’ Party, or PT. It noted that Ferreira organized the mobilization and that Bolsonaro told the crowd: “You are making history.” He also promised that his father, Jair Bolsonaro, would place the presidential sash on him if he won, saying he would “take care of Brazil, of the Brazilian people.”

The contrast extended to how the crowd’s scale and political tone were presented online. Commentator Rodrigo Constantino reacted to aerial footage with “Wow!” alongside Brazilian-flag imagery. In a separate post, he called the gathering “a sea of people” and framed it as a force against the PT.

Accounts emphasizing the rally’s sharper edges pointed to anti-PT slogans, U.S. and Israeli symbols, and an inflatable missile calling on U.S. President Donald Trump to bomb Brazil. Organizers later asked participants to put away foreign flags, saying, “Today is the Brazilian nation.” Coverage also noted that Jair Bolsonaro was under house arrest after a conviction tied to an attempted coup and the January 8, 2023 events, placing Flávio’s family-centered pledge in a more contentious political context.