Florianópolis targets Chile and SP to attract tourists beyond summer
Florianópolis reinforces tourism promotion in Chile and SP and prepares itineraries to attract tourists outside of summer. Read on Gazeta do Povo.
TL;DR
- Florianópolis plans to boost tourism promotion in Chile and São Paulo to attract visitors outside the summer season.
- Argentina remains the main market, but the city aims to diversify and reduce dependence on beach months.
- New itineraries are being developed to extend the tourist season, including trips to the mountain region and other attractions.
- Promotional campaigns are targeting Brazilian markets like São Paulo, Paraná, and Rio Grande do Sul, as well as Chile.
- Challenges include attracting tourists during the off-season, competition from other destinations, and addressing infrastructure issues like traffic and sanitation.
- Argentine tourists are spending less, and a growing number are choosing to drive, indicating shifts in travel behavior.
- The city is leveraging its 'Creative City of Gastronomy' title, natural attractions, and security to appeal to a broader audience.