Florianópolis seeks new tourist markets in Chile and São Paulo
Florianópolis launches new routes and strengthens marketing in Chile and SP to attract year-round visitors and reduce dependence on Argentine tourism.
TL;DR
- Florianópolis is targeting Chile and São Paulo for tourism promotion to attract visitors year-round.
- New regional itineraries are being created, connecting Florianópolis with nearby attractions like Pomerode and Beto Carrero World.
- The city aims to reduce its reliance on Argentine tourists, who tend to visit only during summer and whose spending has declined.
- Marketing investments in Brazil prioritize São Paulo, Paraná, and Rio Grande do Sul, highlighting Florianópolis's status as a UNESCO Creative City of Gastronomy.
- Infrastructure improvements are being made to address tourist complaints about traffic and sanitation, with ongoing road works and increased enforcement of irregular sewage discharge.