Havan's Trajectory: Luciano Hang Grows Despite Taxes
Learn how Luciano Hang transformed Havan into a retail giant and projects R$22 billion in revenue in 2026, facing high tax burdens and bureaucracy.
TL;DR
- Havan plans to reach 200 stores nationwide by the end of 2026.
- Projected revenue for the current year is R$22 billion.
- Taxes are the largest operational cost, estimated at R$6 billion in 2026, about 30% of revenue.
- The company criticizes tax asymmetry, particularly regarding international purchases under US$50.
- Bureaucracy is identified as a major obstacle, with licensing processes taking years.
- Havan is investing R$1.2 billion to open 15 new large stores this year.
- Expansion strategy targets medium-sized cities and prioritizes the North and Northeast regions.
- Founder Luciano Hang started Havan in 1986 in Brusque, Santa Catarina.