Lula criticizes Globo advertisement about hungry children: ‘Lie’
A graduate of Cásper Líbero in Journalism, he holds a postgraduate degree in political marketing and electoral propaganda from USP. He worked for ESPN's website, where he traveled to China to cover the Beijing Olympics in 2008. He also worked for Metrópoles, InfoMoney, O Antagonista, iG, and Terra, covering politics and economy. As a press advisor, he worked in the Chamber of Deputies and the Ministry of Culture. He is the author of the books “Dias: a Vida do Maior Jogador do São Paulo nos Anos 1960” and “20 Jogos Eternos do São Paulo.”
TL;DR
- President Lula criticized a Globo advertisement about children starving in Brazil.
- Lula called the advertisement a 'lie' and requested an investigation into the entity behind it.
- Globo stated the campaign is from the Pact Against Hunger and uses official data from Pnad Contínua.
- The Pact Against Hunger confirmed the numbers are an approximation based on severe food insecurity estimates.
- Globo emphasized its support for social causes and providing advertising space for public interest issues.