Meta denies favoring Flávio in elections

Born in Vitória (ES), graduated in journalism in 2023 and began her career at the independent portal A Investigação. Currently, she is pursuing a postgraduate degree in literature, arts, and philosophy at the Pontifical Catholic University of Rio Grande do Sul and is a reporter for Revista Oeste in São Paulo, where she writes about Brazil, politics, and international affairs.

Meta denies favoring Flávio in elections

TL;DR

  • Meta denies favoring Flávio Bolsonaro's 2026 presidential candidacy.
  • The company presented a defense to the TSE in response to a lawsuit by Luiz Inácio Lula da Silva's campaign.
  • Meta argues that audience data contradicts claims of favoritism, noting Flávio's higher per-post reach despite fewer publications.
  • Lula had a superior overall reach and higher frequency of posts.
  • Organic reach on Instagram showed Lula's content reaching 50% more people than Flávio's.
  • The TSE previously ordered Meta to ensure equal treatment for both candidates' social media presence.
  • Meta stated it will continue to contest what it considers unfounded accusations regarding content distribution.