Meta Admits Failures in Lula's Account and Denies Election Interference

Meta acknowledged failures involving Lula's accounts but denied favoring Flávio or interfering in the elections.

Meta Admits Failures in Lula's Account and Denies Election Interference

TL;DR

  • Meta admitted to technical issues affecting President Lula's campaign publications.
  • The company denied allegations of bias or interference in the 2026 Brazilian elections.
  • A Lula campaign representation was filed with the TSE, citing alleged unequal treatment compared to Flávio Bolsonaro's campaign.
  • Issues included the erroneous deactivation of Lula's ad account, anomalies in Instagram view counts, ad boosting failures, and problems with Meta AI generating images.
  • Meta explained that the ad account deactivation occurred during an automated scan and was quickly reversed.
  • The Meta AI issue was due to a "gap" in filtering prompts combining common names with electoral numbers, which affected both candidates.
  • The TSE ordered Meta to implement measures to ensure equal treatment between the candidates, under penalty of a daily fine.
  • Meta attributed other incidents to global technical failures or legal compliance, not political direction.