Meta's electoral spending hits record in second election without Google ads
Google bans electoral ads since 2024, while the owner of Facebook and Instagram surpasses the combined spending of four previous elections. Read on Gazeta do Povo.
TL;DR
- Meta received R$ 520.9 million in campaign spending for the 2026 elections, a 33.6% increase compared to the sum of the four previous elections.
- This spending surge occurred in the second election cycle after Google halted political advertising in 2024.
- Senator Flávio Bolsonaro was the primary investor in boosted posts on Facebook and Instagram during the 2026 elections.
- In 2022, Jair Bolsonaro's campaign led spending on Facebook and Instagram, while Lula's campaign spent less on these platforms but invested significantly in Google ads.
- Google's revenue from campaigns between 2018 and 2022, adjusted for inflation, was approximately R$ 172.9 million.