Premium mineral water: Font Life targets hotels, spas, and gourmet stores
Premium mineral water: the Paranaense company Font Life combines its Supreme, Premium, and Collection lines and now targets hotels, spas, and gourmet stores.
TL;DR
- Font Life introduces "Font Life Experience" to reposition its premium water products.
- The company is expanding its target market from restaurants to include hotels, resorts, spas, clinics, gourmet stores, premium supermarkets, lounges, corporate spaces, and high-end events.
- The "Font Life Experience" emphasizes the importance of water as a detail contributing to an establishment's identity and customer care.
- The initiative includes three product lines: Supreme (glass for restaurants, cans for hotels/spas), Premium (cocktail segment), and Collection (restaurants focused on local identity and tourism).
- This move aligns with the market perception that consumer experience is a result of multiple factors, including product presentation and ambiance.